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	<title>KatieDenham.co.uk</title>
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	<link>http://www.katiedenham.co.uk</link>
	<description>Katie Denham Marketing Consultancy, Marketing Tailored to your Business</description>
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		<title>Working from Home Ideas &#8211; Part 1</title>
		<link>http://www.katiedenham.co.uk/2011/01/workingfromhomeideas/</link>
		<comments>http://www.katiedenham.co.uk/2011/01/workingfromhomeideas/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 19:49:01 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.katiedenham.co.uk/?p=76</guid>
		<description><![CDATA[<p> </p> Why work from home? <p>The answer is simple, starting your own business working from home will give you a completely different life to that of your office bound former colleges. A life of freedom from the tyranny of the daily commute and bosses setting unrealistic target. Setting your own working hours is another [...]]]></description>
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<h3>Why work from home?</h3>
<p>The answer is simple, starting your own business working from home will give you a completely different life to that of your office bound former colleges. A life of freedom from the tyranny of the daily commute and bosses setting unrealistic target. Setting your own working hours is another major advantage, you may have caring responsibilities or, for example, be an evening person that doesn’t work well in the mornings, most home based jobs will allow you to set your own working hours to suit you, work 9-5 or 5-9, your choice!.This 3 part guide will give you some ideas for simple and potentially lucrative ideas that are idea for those new to running a business.</p>
<h3>Bookkeeping</h3>
<p>Bookkeepers always have and always will be in demand as every business, no matter how large or small, is required by law to keep accurate financial records. This involves the recording the transactions businesses into ledgers. Most accountants now use software for this, with SageTM  being the current industry standard.</p>
<p>If you are well organised and don’t mind methodically working through piles of documents then bookkeeping could be the new career for you. To get started you have two options. Either find an entry level accountancy or bookkeeping job to give you some experience, or get an officially recognized qualification from an organization such as the Institute of Certified Bookkeepers (ICB) or the International Association of Book-keepers (IAB).</p>
<p>It is also possible to home study bookkeeping, the Open University offer a excellent Introduction to bookkeeping and accounting course which is accredited by the IAB.</p>
<p><strong>Pro </strong>Bookkeepers can earn good money and as a home based self-employed bookkeeper the hours you work can be very flexible indeed.</p>
<p><strong>Cons</strong> You’ll need a good head for numbers!</p>
<h3>Custom calendar service</h3>
<p>Personalized calendars for individual or business use are always in demand. The calendars may feature photographs, company logos or any other artwork. For corporate clients, day planners and other office stationary will also be in demand.</p>
<p>There will be some quite high initial costs with this business, but they can be kept manageable if you already have a fairly powerful computer to start with. You’ll need  desktop design software, a good printer and a binder. Something like an entry level spiral binding machine would be economically viable to start with.</p>
<p>As time goes on you may wish to expand into other personalized products: mugs, t-shirts, mouse mats etc&#8230;. They each will require additional investment in equipment but each extra type of item you can add is capable of providing substantial additional income.</p>
<p><strong>Pros</strong> An enjoyable business to work in, good potential for expansion it you have the flair for it.</p>
<p><strong>Cons </strong>This industry is very competitive, you will need to set yourself apart from the competition in some way to have the best success.</p>
<p><strong>Plant Hire</strong></p>
<p>Tools and equipment will always be in demand, providing can be a good safe from of income as it is reasonably recession proof business. A good way to get started is by buying a single mini digger with trailer and a few other tools such as a soil compacter for a start. The majority of customersfor these items will be domestic. Many people will hire a mini digger, as much for fun of it as anything else: They will hire one for the day to dig the smallest of ponds, just to get to a chance to use one (and who wouldn&#8217;t?).</p>
<p>Domestic customers are a good start but they don’t usually deliver much repeat business, so attracting commercial clients is best for a long term goal. This is trickier as they will often be wanting to hire more specialist and expensive equipment witch is going to require more space and investment but it is worth trying to get into this sector of the market as it is by far the more profitable and stable option.</p>
<p><strong>Pros</strong> Easy to start can be run part time to begin with.</p>
<p><strong>Cons</strong> Initial investment can be quite high, there can be a lot of competition for some things, especially for those mini-diggers.</p>
<p><strong>Ironing Services </strong></p>
<p>Most people hate ironing. If you do too then this isn’t the job for you but if you don’t mind ironing, or could even learn to love this household chore then there is a good living to be made operating a ironing service.</p>
<p>The best way to get started is to produce a professional looking leaflets and put them though the doors of local houses. The areas to target with the leaflets are those with money-rich time-poor professionals, those are the types who will pay well but  only if you can offer a professional service.</p>
<p>As most people requesting this service will be out at work all day you’ll need to pick the laundry up in the mornings or evenings. You will have to experiment with pricing, and whether to price buy item, weight or sack to see what works best. Remember to allow for the cost of collecting and delivering the ironing: the time, fuel and vehicle wear and tear. A priority 24 hour service could also be offered at extra cost.</p>
<p>Provide a consistently good service to your initial clients and you will gain many more customers though word of mouth.</p>
<p><strong>Pros </strong>Potentially very lucrative if you live in of near an affluent area.</p>
<p><strong>Cons</strong> The need to be very careful with other people clothing, especially high value items like business suits. If you have children or pets you’ll need to keep them away from the laundry at all times.</p>
<p><strong>Upholstery Services</strong></p>
<p>If you enjoy working with textiles then this could be the right business for you. Your service could specialise in one area or offer a broad range of services covering furniture recovering, custom fitted curtains and soft furnishings.</p>
<p>This kind of job is one of the most recession proof as during the hard time there will be demand for older furniture to be recovered and during the good times demand will be higher for new curtains and other custom soft furnishings.</p>
<p>Also possible is the option to team up another crafts person to often a joint service. For example pairing up with a skilled carpenter would mean that you could offer a bespoke furniture service.</p>
<p><strong>Pros</strong> Boom-and-bust proof business, high prices paid for the most specialist work.</p>
<p><strong>Cons</strong> If you don’t already have any previous experience it will take a while to build you skills up.</p>
<p>Whatever home based business you choses, integrate into your life. A home based business is more of a way of life than a job. it will not be for everyone, but if it&#8217;s for you the rewards can be great.</p>
<p>-Part 2 next week</p>
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		<title>Why use a marketing consultant?</title>
		<link>http://www.katiedenham.co.uk/2011/01/whyuseamarketingconsultant/</link>
		<comments>http://www.katiedenham.co.uk/2011/01/whyuseamarketingconsultant/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 19:38:56 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.katiedenham.co.uk/?p=1</guid>
		<description><![CDATA[Do I really need help with marketing? <p>Every business with benefit from receiving advice from a marketing consultant, if you are happy with the performance of your business we can just give things the once over, to check that there is no issues that will cause problems in the future. For example; perhaps visitors numbers [...]]]></description>
			<content:encoded><![CDATA[<h3>Do I really need help with marketing?</h3>
<p>Every business with benefit from receiving advice from a marketing consultant, if you are happy with the performance of your business we can just give things the once over, to check that there is no issues that will cause problems in the future. For example; perhaps visitors numbers to your website have started to drop lately, but it hasn&#8217;t affected the overall numbers of customers yet. Much easier to fix this before it does.</p>
<p>However it&#8217;s usually and understandably the case that if things are going well then the current marking strategy is judged to be sufficient. The guide below will tell you if the situation is more urgent&#8230;.</p>
<h3>You don&#8217;t need a consultant if:</h3>
<p>You have integrate branding, are happy with your printed media and have an online presence that prospect customers respond well to.</p>
<p>Your website is search engine optimized and ranks well in google and other search engines.</p>
<p>Your advertising campaigns are well targeting and produce good results.</p>
<p>New product and services you have launched have generated interest among new and existing customers.</p>
<p>Your business is booming and customer number are increasing.</p>
<h3>You do need a marketing consultant if:</h3>
<p>Your website is not provide new customers for you or your printed media is not conveying the right message to prospective customers.</p>
<p>Your website is ranking low in search engine and is not receiving many visitors.</p>
<p>You  are spending a lot on advertising without seeing much return on that investment.</p>
<p>New products and services you have introduced have not attracted the expected interest and you&#8217;re not sure why.</p>
<p>You are suffering for a gradual decrease in customer numbers.</p>
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